Holysmoke! was engaged to event manage the inaugural First Planted Gala Auction and Lunch that took place at the Sydney Cricket Ground on Friday 2nd September 2016.
The purpose of the event was to raise consumer awareness of NSW wineries and wine regions as producers of premium wine and gain key trade support for NSW Wine. To help promote the event key lifestyle, food & wine and trade media were targeted to attend on the day. Our brief included full event management and design services, content development and a PR campaign around the event.
To announcement the lunch Holysmoke! engaged talent and production partners PLONK to produce a short teaser video inviting people to attend the event. This was viewed by over 13,500 people on Facebook alone, raising awareness of the event amongst target consumers and industry.
Guests on the day were treated to a 3-course gourmet lunch with matching NSW wines as they relaxed and mingled with some of the industry’s finest personalities. Hosted by comedian Jean Kittson, the light-hearted event saw industry heavyweights and guests alike in barrels of laughter with PLONK creatives Chris Taylor and Nathan Earl proving the award-winning and rare wines of NSW really are irreplaceable.
Sommeliers and restaurateurs from some of Sydney’s finest dining establishments such as Quay, The Imperial Hotel, Bennelong and PARKROYAL Darling Harbour, Sydney were amongst those treated to vintages old and new, with much attention being placed on the standout 2014 wines in the room.
Most noted of the exclusive auction lots sold under the hammer included an opportunity to choose your own barrel of Tyrrell’s 2016 Vat 47 Chardonnay which sold for $12,232; a weekend in Mudgee including dining at two of Mudgee’s hottest restaurants, a full-day helicopter wine tour and VIP treatment at the Huntington Music Festival that was snapped up for $3,728; and the last double magnum of 2014 Lake’s Folly Cabernet that reached a record-breaking $990.
NSW Wine Industry Association President, Tom Ward, expressed his delight at the outcome of the event.
“Winemakers from across NSW have been winning awards and producing outstanding vintages for decades. We wanted to showcase our great capabilities and successes as a wine producing state and this event has allowed us this opportunity. It has been a great success in bringing NSW wines back into the conversation and we’re excited to see the flow on through the state’s wine lists and cellars. And for those who were able to get their hands on the rare wines and experiences, we hope they enjoy their unique piece of NSW wine history.”