30th Anniversary of Great Southern Land

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Project Description

ICEHOUSE is a truly remarkable recording in Australian music history, this is where it all started for the band with tracks such as Icehouse, Can’t Help Myself & We Can Get Together that now occupy a prized and unique place in our nation’s musical repertoire. After 30-odd years this debut album remains at the pinnacle of critical acclaim among long established critics and a new generation of musicians alike, having forged a special place in Australia’s most treasured and revered body of work.

In August 1982 following on from the ICEHOUSE album release, the band penned a single that would become an unofficial national anthem – Great Southern Land. This song and its enduring timeless appeal is a testament to the influence and respect Iva Davies still holds both here and beyond Australia’s boundaries.

To celebrate 30 years of this famous song! Holysmoke! events brokered a deal between ICEHOUSE and Tourism Australia to collaborate on the Great Southern Land project, a video clip of everyday Australians with famous musicians singing the iconic song in destinations around Australia. We managed logistics of talent, filming and editing as well as the clips release. Musicians such as Josh Pike, Timomatic, Eskimo Joe, Dan Sultan and Katie Noonan volunteered their time as well as everyday people who love the song and were happy to get involved.

We were also engaged by Tourism Australia to manage the launch night event of the Great Southern Land project at the iconic Museum of Contemporary Art in Circular Quay on the 29th August 2012. The night celebrated the best of Australia with native wildflowers, themed canapés and local wines as well as branded images of Australia. The clip was showcased to attending media and VIP’s on a large screen to rapturous applause followed by an intimate acoustic performance by Iva Davies and William Barton on didgeridoo.

The clip has received over 273,000 hits on YouTube to date


Project Details

  • Campaign Client:Icehouse & Tourism Australia
  • Campaign Duration:Feb 2013 to Aug 2013
  • Website:https://www.youtube.com/watch?v=UHYnkWjApiU
  • Date:February 05, 2015
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