We believe good communications is thought provoking and that each brand has its Holysmoke! moment. We create that for our clients by implementing sustainable campaigns based on strategic and creative planning knowing earned media is still the most effective use of budget in the marketing matrix. Add to this experience the development of unique and original ideas with production knowledge and you have a new breed of publicist not afraid to step outside the editorial box to drive results.
"I started my career as a teacher, worked in filmmaking, event management, sales, became a talent agent and then found public relations. Holysmoke! is the combination of all that experience in a surprising, effective yet playful brand that makes me excited to come to work everyday. Being good is one thing but being courageous is even better." Amanda Fry, MD Holysmoke!
Holysmoke! Clients and Connections
Bill Gates said it best "If I only had two dollars left, I'd spend one on PR"
Travel & Tourism Expertise
Our connections include past and present campaigns for helloworld, Tourism Australia, Destination NSW, Pan Pacific Hotels Group, Marriott International, Autograph Collection, PARKROYAL Hotels & Resorts, Sebel Hotels and MGallery. We have also worked alongside airlines such as Virgin Atlantic, Qantas, Gulf Air as well as key operators Contiki and Brand USA on campaign executions.
Lifestyle Brand Campaigns
From co-creating the Chambord Shine Awards for Brown Forman to working alongside agencies like Tongue on ASOS Chapel for VFNO, 303 Lowe for the Australian Royal Life Saving #DontDrinkAndSink campaign to UM and Soap Creative on #prettyshady, our experience is broad in the lifestyle category. Additional brands we have represented also include GyG, COACH, IconPark, Tramontina, Badger & Fox Gallery and Balance Water.
Not for Profit Initiatives
At Holysmoke! we have a passion to give back and support worthwhile causes. We are fortunate to have been involved in some of the best and most successful charity and fundraising projects in Australia- 7til7, Dry July, Shitbox Rally & Mystery Box, Variety for Kids, Oasis Africa Australia, AIDS Trust, SpinalCure and BEATS for Breast Cancer.
Festivals, Events & Destinations
From ice hockey champions passing the puck for USA and Canada at Allphones area to the vineyards for McLaren Vale during Gorgeous Music Festival, the team at Holysmoke! have managed PR for some of the biggest events and most exciting destinations in the country. Some of the highlights include MTV VMA's, Head On Photo Festival, Astra Awards, Sydney Comedy Festival, IF Awards, ICEHOUSE, Mariah Carey National Tour, Hyde Park Food & Wine Festival & Nickelodeon KCA's.